Why adopt marketing automation?
B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. Forrester Research “The Forrester Wave Lead-To-Revenue Management Platform Vendors” (2014)
Marketing automation high performers have an average of 60% higher lead-to-sale conversion rating. These high performers rate cost of customer acquisition (COCA) 1.4x stronger – PR20/20 “Marketingscore report” (2014)
Companies using marketing automation see 53% higher conversion rates from initial response-to-MQL and a revenue growth rate that is 3.1% higher than non-users. – Aberdeen Group “Marketing Lead Management Report” (2012)