The most significant barrier to marketing automation success is the lack of an effective strategy (52%) . – Ascend2 “Marketing Automation Trends Survey” (2016).
Understanding how marketing automation can fit into your business can often be one of the biggest challenges. People from The Bloop have worked with over 70 marketing automation implementations/adoptions. We are very experienced in helping customers understand where you should be focusing your time to drive the best return on investment.
For example, most organisations are typically focused on lead-nurturing and the sales funnel. However, marketing automation in so many cases can drive more ROI and value into other areas of the business.
These include and are not limited to:
- Customer on-boarding.
- Retention of your install base (renewal reminders).
- Trial conversion.
- Overdue invoice chasing.
Think of us as a helping hand to guide you and your company in the right direction. This can save you valuable time and ensure you’re picking the correct system for your company.